Nestlé India, a unit of Nestlé Sa – the wo
rld’s largest food and beverage company, has recorded profits of Rs.956 million, an increase of 19%, in its second Quarter earnings. With continued focus on nutrition, health & well being, the mantra for the change of fortunes of Nestlé, the company recently entered the probiotic milk market with Nestlé Nesvita Dahi. The launch will help Nestlé, the maker of Maggi noodles and Nescafé, cash in on the growing health awareness in India and from the fact that 50% of the company’s sales are generated from the dairy segment. The probiotic product market stands at $14 billion globally, and with the Indian consumer increasingly becoming health conscious, Nestlé wants to lap up the first mover’s advantage, as Yakult Danone India & Mother Dairy have also announced plans to enter this segment.
For Complete IIPM Article, Click on IIPM Article
rld’s largest food and beverage company, has recorded profits of Rs.956 million, an increase of 19%, in its second Quarter earnings. With continued focus on nutrition, health & well being, the mantra for the change of fortunes of Nestlé, the company recently entered the probiotic milk market with Nestlé Nesvita Dahi. The launch will help Nestlé, the maker of Maggi noodles and Nescafé, cash in on the growing health awareness in India and from the fact that 50% of the company’s sales are generated from the dairy segment. The probiotic product market stands at $14 billion globally, and with the Indian consumer increasingly becoming health conscious, Nestlé wants to lap up the first mover’s advantage, as Yakult Danone India & Mother Dairy have also announced plans to enter this segment.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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