Hindustan Lever will now be known as Hind
ustan Unilever Ltd. – and for this it has received government’s approval. A new company logo – along with a new corporate identity – is going to be defined, that will be the symbol of company’s credo of ‘Adding Vitality to Life’. In the beginning of the year, it was stated that the name change would go a long way in maintaining the synergies of global alignment. Here’s a bit of history for those of you who didn’t have a fix on this ‘what’s in a name’ business. Unilever is an Anglo-Dutch FMCG giant. In India, the company owns a majority stake in Hindustan Lever. The first Indian subsidiary of Unilever was set in 1931 – Hindustan Vanaspati Manufacturing Company. Then, it was Lever Brothers India Ltd, set up a couple of years later, in 1933. And then, two years down the line, United Traders Ltd. was set up in 1935. In 1956, all three came under the Hindustan Lever Limited umbrella.
For Complete IIPM Article, Click on IIPM Article
ustan Unilever Ltd. – and for this it has received government’s approval. A new company logo – along with a new corporate identity – is going to be defined, that will be the symbol of company’s credo of ‘Adding Vitality to Life’. In the beginning of the year, it was stated that the name change would go a long way in maintaining the synergies of global alignment. Here’s a bit of history for those of you who didn’t have a fix on this ‘what’s in a name’ business. Unilever is an Anglo-Dutch FMCG giant. In India, the company owns a majority stake in Hindustan Lever. The first Indian subsidiary of Unilever was set in 1931 – Hindustan Vanaspati Manufacturing Company. Then, it was Lever Brothers India Ltd, set up a couple of years later, in 1933. And then, two years down the line, United Traders Ltd. was set up in 1935. In 1956, all three came under the Hindustan Lever Limited umbrella.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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