American dollars get a patriotic boost
U
nited States seems to be going gaga over red, white and blue these days as it happens to be the latest shopping trend among Americans. Come July 4, there could be no better occasion than the US Independence Day to demonstrate patriotism. Americans will once again do what they do best; show off their consumerism! Even the retailers are banking heavily on the day which always turns out to be very lucrative. According to a National Retail Federation (NRF) survey, around 34.5 million US consumers will buy patriotic- theme based merchandise leading up to July 4, definitely a great opportunity for marketers to savour. “Retailers will make sure stores are packed with patriotic-themed products as the Americans celebrate the day,” says NRF President and CEO Tracy Mullin. Even online sales and marketing firms seems pushing the theme hard to ensure that they are not left out. Surprisingly even retailers who have not made special efforts for the day have made some efforts for the patriotic enthusiasts. “We do offer some patriotic products but we are not engaged in promotions activities particularly around July 4,” revealed a Hallmark spokesperson to 4Ps B&M. Studying the current market trends, it is evident that along with this day, various other significant occasions have brought about massive consumer spending. Analysts believe that this patriotism has its roots attached to American tragedies like the 9/11 attacks. America has always been a market where flag waving earns dollars.
U
nited States seems to be going gaga over red, white and blue these days as it happens to be the latest shopping trend among Americans. Come July 4, there could be no better occasion than the US Independence Day to demonstrate patriotism. Americans will once again do what they do best; show off their consumerism! Even the retailers are banking heavily on the day which always turns out to be very lucrative. According to a National Retail Federation (NRF) survey, around 34.5 million US consumers will buy patriotic- theme based merchandise leading up to July 4, definitely a great opportunity for marketers to savour. “Retailers will make sure stores are packed with patriotic-themed products as the Americans celebrate the day,” says NRF President and CEO Tracy Mullin. Even online sales and marketing firms seems pushing the theme hard to ensure that they are not left out. Surprisingly even retailers who have not made special efforts for the day have made some efforts for the patriotic enthusiasts. “We do offer some patriotic products but we are not engaged in promotions activities particularly around July 4,” revealed a Hallmark spokesperson to 4Ps B&M. Studying the current market trends, it is evident that along with this day, various other significant occasions have brought about massive consumer spending. Analysts believe that this patriotism has its roots attached to American tragedies like the 9/11 attacks. America has always been a market where flag waving earns dollars.Read More:-
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Maya jaal spreads far & wide!
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Serious dangers
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Hazards related to kidney, liver and lungs
Stock ‘boom’!
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