Nicolas Kiefer moved one step ahead by donation $100 for every ace served & is in the process of organising an exhibition match with top Thai players for raising funds for effected Thai people. Maria Sharapova already made a personal donation of £5,200 to Thailand. Back home, Sania Mirza & Mahesh Bhupati are voluntarily helping Polio & AIDS campaigns. Tennis ace John McEnroe, Martina Navratilova & Jim Courier have not only pledged but also are actively supporting the water campaign as Clean Water Ambassadors. Compared to the monumental contribution off the court, the huge money they earn & victories they achieve seem (with all due respect!) almost immaterial. It’s inevitable that sports endeavours have the prospect to produce huge social & economical footprints in terms of development of mankind & society, much like the way IT has been able to bridge the digital divide between the developed & the undeveloped countries, the rich & the poor & the Whites & the Blacks.
For Complete IIPM Article, Click on IIPM Article
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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