The trend of targeting kids has become one of the fav
ourites for marketers. Joining the fray is Lenovo, as it launches, Lenovo 3000 H. This is a limited edition, where the desktop is themed on ‘Power Rangers Mystic Force’. The superheroes would be featured in the background of a colourful red skin. 3M’s technology, 2 Control tac has designed the graphics. Microsoft Vista Home Basic edition would be pre-loaded in the desktop. With a starting range of Rs.40,100, this Disney desktop would be launched in different phases. The first phase is slated for Mumbai, Lucknow, Kolkata, Bengalooru, Chandigarh & Delhi.
For Complete IIPM Article, Click on IIPM Article
ourites for marketers. Joining the fray is Lenovo, as it launches, Lenovo 3000 H. This is a limited edition, where the desktop is themed on ‘Power Rangers Mystic Force’. The superheroes would be featured in the background of a colourful red skin. 3M’s technology, 2 Control tac has designed the graphics. Microsoft Vista Home Basic edition would be pre-loaded in the desktop. With a starting range of Rs.40,100, this Disney desktop would be launched in different phases. The first phase is slated for Mumbai, Lucknow, Kolkata, Bengalooru, Chandigarh & Delhi.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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