Tuesday, April 01, 2008

BRAND: Air France

HEADLINE: Comfortable 2 meter bed....our Business Class
BASELINE : Making sky the best place on Earth
AGENCY : Euro RSCG
4Ps TAKE : Guess what Air France is offering its business class travellers? Fine cuisine, exotic wine, spacious (all of 2 metres) leg space to travel in comfort over the long journey, and to top it all: privacy. The visual is engrossing with a man on Seat 8B enjoying the outside serene view and a woman on Seat 8A taking a quick nap. In an age, where business travel has become so ubiquitous, the single-minded focus of this ad is to depict how comfortable Air France is to those passengers who value comfort and privacy (and who doesn’t?). The USP is the ‘Privacy’ offered even way up in the sky; the baseline also promises to make sky the best place on Earth for its passengers. We knew of Eiffel Tower, French perfumes and the wonderful city of Paris – but Air France managed to build yet another French connection!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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