IIPM- INSTITUE PRESS: April 2008

Tuesday, April 29, 2008

Blackberry’s new platform

Reliance Communications Limited (RCL) is soon going t

o have Blackberry as one of its handheld devices on offer! With this, Blackberry is going to have a CDMA variant; till now, it was available only with the GSM connections. Currently, only Bharti Airtel and Hutch-Essar offers the wireless e-mail solution facility, so Blackberry sets come with only connections from these two service providers. Look forward to brandishing a Blackberry soon – this time, on a Reliance connection!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, April 17, 2008

WTO’s address to change

World Trade Organisation (WTO) has

outgrown its premises at its headquarters – the William Rappard Centre – at Geneva (in Switzerland), admitted Pascal Lamy, Director General, WTO. The WTO, in any case, has confirmed that it is looking for a bigger space for its headquarters, although it is tight-lipped as to whether this means a movement out of Geneva – or even Switzerland. One buzz in the air has been that WTO has been approached by Hong Kong and Singapore with proposals to shift its headquarters to those countries. This, of course, is an unsubstantiated piece of information and WTO officials have been loathe to comment on this matter. The William Rappard Centre was built on a site that was originally offered by the Swiss to the League of Nations after World War I. The Centre overlooks Lake Geneva and is situated close to the European headquarters of the United Nations.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 15, 2008

On the shelf...

There are so many developments in packaging which are now helping in in

creasing the shelf-life of the products. Processes like vacuum packaging or gas packaging are being used extensively. The shelf is also the place where your brand competes directly with the rival’s brand. Marketers are using packaging to make a statement on the shelf. Some years back Coca-Cola unveiled a 30-litre plastic bottle of Coke. It was 4 feet tall, weighed 274 pounds and required, on an average, three men to lift it! The logic? They said Americans like big things – big car, big stereo, big TV. So why not a big Coke! They did try to make the brand look larger-than life! Windows Vista and 2007 Office systems not only redesigned the software package ,but also the outer packaging to make it look more attractive on the shelf – displays; apart from protecting the software inside for life-long use. DVDs and CDs have seen so much of experimenting when it comes to packaging. Limited editions and collector’s editions are just ways of innovatively packaging the old discs to make them look attractive and encourage impulse buying. Thanks to the “Wal-Mart culture” of retail chains and department stores, most of the purchases nowadays are impulse-driven and manya- times it is attractive packaging that makes you reach out for the product. Not just this, packaging also increases the brand recall. So it’s imperative your product look good on the shelves.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist)

Initiative Read More:-

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Friday, April 11, 2008

Become the King!

Playing chess has never been this artistic

before! Encased in a box, the chess board is made out of soapstone. The pieces depict actual shapes of the elephants, horses etc. and are made of silver, plated with enamel and decorated with beads and meena work. Offered by Bankura Silver, it’s for Rs.20,000. Considering their weight, they’re not likely to fall off on any ‘rocking’ journey, so flaunt it at all times and play on!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, April 10, 2008

Personal Development

Unmistakably a personal developme

nt book, it still differs from most other books of its kind in the sense that it consists of a perfect blend of sales – like how to make your consumers happy – creating impressions – like how to dress up for an interview – and ethics – like never try to fool anyone – all packaged in the form of short interesting stories that enables the reader to glide through the book. Apart from brevity, another noticeable fact is that Harry and Christine avoid all the intellectual impressive talk and safely steer away from preaching and boasting about themselves. Instead, the book introduces the readers to other characters in real-life examples that one can relate to and learn form. Thus the authors keep themselves and their personal lives away from the contents of the book except when they respectively cite the pinnacles of their success stories. Their subjects consist of about150 different ideas spanning across different yet related areas, and still every chapter is brief enough to make it possible to read the book like a novel, cover to cover or alternatively, even like a reference book, by picking out the chapter based on the topic of choice.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/

Wednesday, April 09, 2008

Apple immediately

Afraid that its image may be tarnished and branded as insec

ure, Apple immediately released security patches in its latest 3.0 version to answer the issues. More so, with Apple making Safari, the web browser for iPhone, Apple’s expecting the phone to work wonders and drive the demand for Safari. Barry Cohen, CTO, Editor-in- Chief, Edison Group, Inc., says, “Its (Safari’s) success will be seen in the context of iPhone success and the growth of a market for iPhone applications . The iPhone is Apple’s stated reason for making Safari available on Windows.” With the flaws all fixed up, Safari is said to perform just as any modern browser specialising in tab management with its tabbed browsing feature as well as recoding of tabs, integrated Google search option as well as pop-up blocker all at an amazing speed that’s reported to be twice as fast as Internet Explorer. However, analysts still feel that it will have a long way to go before it overtakes the two dominant players Internet Explorer and Firefox. Tim Bajarin, Principal Analyst, Creative Strategies Inc., says, “I don’t believe it will have much of a scope outside of the US, parts of Asia and Europe. While Apple would like to have it on PCs all over the world they don’t have the marketing clout and budget to push it in India, unless through some type of grass root movement or viral marketing programme.” But in the end, when Safari’s 4.8% market share is confronted with Internet Explorer’s 78.6%, figures definitely speak louder than Apple’s expectation.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 08, 2008

The 2nd cut is the deepest...

To the credit of statistics, it is also tr

ue that organized retailing in India is still at a miserable 2 to 3%; and more than 99% retailers function in less than 500 square feet of shopping space. Then why is it that malls in a majority ‘will’ fail? The reason is not only increasing costs, but as the previously mentioned Wharton study portends, increasing competitive pressures as well. Lee Iacocca, the most respected ex-CEO of Chrysler Corporation, who is credited with single handedly turning around the Detroit major, writes in his world famous autobiography about his dad who always advised him that recession or no recession, the best business to invest in is the restaurant business. We take the liberty to expand this definition. Unless outlets have a focus and a target market (rather than being ‘mass’ oriented), chances of being successful would be slimmer than a dietician’s delight.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Thursday, April 03, 2008

FMCG Companies

PVMI at present boasts of a strong network of a

round 4,500 distributors spread across 2000 urban towns and this is backed by Perfetti’s most valuable asset – its people! Whenever companies have to deal with the invaluable asset of people, there are various HR issues that come into play. The manpower challenges at Perfetti are not very different from those faced in other FMCG companies. In an exclusive conversation with Sugato Palit, Head-HR at Perfetti Van Melle India, the 4Ps B&M team attempted to probe into the ‘people challenges’ faced by Perfetti. Given today’s competitive scenario, Palit candidly talks about ‘retention’ being one of the key issues at Perfetti. Perfetti is perhaps not unduly alarmed by the issue which has been talked to death, i.e. ‘talent retention’ faced by companies today. This is because PVMI ensured that they change their outlook & strategy with the changing times. At PVMI, HR is more than just a support function, as the objective of HR is to be a ‘partner to the business’, and not just a staff function, which exists merely to monitor salaries & performance.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, April 02, 2008

‘Hero’ peps up the Pleasure quotient...

...as Priyanka takes the viewer for a ride!
Few months back, came an ad which was

brash, bold and made waves in the industry. It announced with élan “why should boys have all the fun,” cut to June, 2007 and Hero Honda ‘Pleasure’ has former Miss World, Priyanka Chopra as its ambassador and is ready with another campaign which just adds to the cheekiness of the previous ad. “We had positioned Pleasure in our earlier campaign as a product that brought empowerment to women. This time we thought of taking it forward and making it relevant to the Tier II cities as there are countless people in small cities, who are either entering or passing out of colleges,” explains Sanjeev Bhargava, COO, FCB Ulka, the agency of the automobile brand. In the commercial that hit the tele-tube recently, the joy ride starts when our sehri munda gets off at the railway station of some seemingly small town and our desi kudi Priyanka Chopra gives him a lift on her Hero Honda Pleasure after learning that he is visiting a certain Mr. Singh. On enquiring the reason for his visit, the cool dude reveals that he intends to meet Manjeet, Mr. Singh’s daughter, and blurts out – silly village girl while addressing Manjeet. He asks her whether she is acquainted with Manjeet, to which Priyanka snaps back that Manjeet resembles a buffalo. After meandering him around the town (not to forget through a herd of buffalos too), she drops him back to the railway station, but not before disclosing in crisp and clear English that she is the Manjeet he had come to meet. As the boy hits his head in anguish, Priyanka announces, “Why should boys have all the fun?”

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Tuesday, April 01, 2008

BRAND: Air France

HEADLINE: Comfortable 2 meter bed....our Business Class
BASELINE : Making sky the best place on Earth
AGENCY : Euro RSCG
4Ps TAKE : Guess

what Air France is offering its business class travellers? Fine cuisine, exotic wine, spacious (all of 2 metres) leg space to travel in comfort over the long journey, and to top it all: privacy. The visual is engrossing with a man on Seat 8B enjoying the outside serene view and a woman on Seat 8A taking a quick nap. In an age, where business travel has become so ubiquitous, the single-minded focus of this ad is to depict how comfortable Air France is to those passengers who value comfort and privacy (and who doesn’t?). The USP is the ‘Privacy’ offered even way up in the sky; the baseline also promises to make sky the best place on Earth for its passengers. We knew of Eiffel Tower, French perfumes and the wonderful city of Paris – but Air France managed to build yet another French connection!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative