Thursday, April 03, 2008

FMCG Companies

PVMI at present boasts of a strong network of around 4,500 distributors spread across 2000 urban towns and this is backed by Perfetti’s most valuable asset – its people! Whenever companies have to deal with the invaluable asset of people, there are various HR issues that come into play. The manpower challenges at Perfetti are not very different from those faced in other FMCG companies. In an exclusive conversation with Sugato Palit, Head-HR at Perfetti Van Melle India, the 4Ps B&M team attempted to probe into the ‘people challenges’ faced by Perfetti. Given today’s competitive scenario, Palit candidly talks about ‘retention’ being one of the key issues at Perfetti. Perfetti is perhaps not unduly alarmed by the issue which has been talked to death, i.e. ‘talent retention’ faced by companies today. This is because PVMI ensured that they change their outlook & strategy with the changing times. At PVMI, HR is more than just a support function, as the objective of HR is to be a ‘partner to the business’, and not just a staff function, which exists merely to monitor salaries & performance.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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