There are so many developments in packaging which are now helping in in
creasing the shelf-life of the products. Processes like vacuum packaging or gas packaging are being used extensively. The shelf is also the place where your brand competes directly with the rival’s brand. Marketers are using packaging to make a statement on the shelf. Some years back Coca-Cola unveiled a 30-litre plastic bottle of Coke. It was 4 feet tall, weighed 274 pounds and required, on an average, three men to lift it! The logic? They said Americans like big things – big car, big stereo, big TV. So why not a big Coke! They did try to make the brand look larger-than life! Windows Vista and 2007 Office systems not only redesigned the software package ,but also the outer packaging to make it look more attractive on the shelf – displays; apart from protecting the software inside for life-long use. DVDs and CDs have seen so much of experimenting when it comes to packaging. Limited editions and collector’s editions are just ways of innovatively packaging the old discs to make them look attractive and encourage impulse buying. Thanks to the “Wal-Mart culture” of retail chains and department stores, most of the purchases nowadays are impulse-driven and manya- times it is attractive packaging that makes you reach out for the product. Not just this, packaging also increases the brand recall. So it’s imperative your product look good on the shelves.
creasing the shelf-life of the products. Processes like vacuum packaging or gas packaging are being used extensively. The shelf is also the place where your brand competes directly with the rival’s brand. Marketers are using packaging to make a statement on the shelf. Some years back Coca-Cola unveiled a 30-litre plastic bottle of Coke. It was 4 feet tall, weighed 274 pounds and required, on an average, three men to lift it! The logic? They said Americans like big things – big car, big stereo, big TV. So why not a big Coke! They did try to make the brand look larger-than life! Windows Vista and 2007 Office systems not only redesigned the software package ,but also the outer packaging to make it look more attractive on the shelf – displays; apart from protecting the software inside for life-long use. DVDs and CDs have seen so much of experimenting when it comes to packaging. Limited editions and collector’s editions are just ways of innovatively packaging the old discs to make them look attractive and encourage impulse buying. Thanks to the “Wal-Mart culture” of retail chains and department stores, most of the purchases nowadays are impulse-driven and manya- times it is attractive packaging that makes you reach out for the product. Not just this, packaging also increases the brand recall. So it’s imperative your product look good on the shelves.Initiative Read More:-
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