...as Priyanka takes the viewer for a ride!
Few months back, came an ad which was
brash, bold and made waves in the industry. It announced with élan “why should boys have all the fun,” cut to June, 2007 and Hero Honda ‘Pleasure’ has former Miss World, Priyanka Chopra as its ambassador and is ready with another campaign which just adds to the cheekiness of the previous ad. “We had positioned Pleasure in our earlier campaign as a product that brought empowerment to women. This time we thought of taking it forward and making it relevant to the Tier II cities as there are countless people in small cities, who are either entering or passing out of colleges,” explains Sanjeev Bhargava, COO, FCB Ulka, the agency of the automobile brand. In the commercial that hit the tele-tube recently, the joy ride starts when our sehri munda gets off at the railway station of some seemingly small town and our desi kudi Priyanka Chopra gives him a lift on her Hero Honda Pleasure after learning that he is visiting a certain Mr. Singh. On enquiring the reason for his visit, the cool dude reveals that he intends to meet Manjeet, Mr. Singh’s daughter, and blurts out – silly village girl while addressing Manjeet. He asks her whether she is acquainted with Manjeet, to which Priyanka snaps back that Manjeet resembles a buffalo. After meandering him around the town (not to forget through a herd of buffalos too), she drops him back to the railway station, but not before disclosing in crisp and clear English that she is the Manjeet he had come to meet. As the boy hits his head in anguish, Priyanka announces, “Why should boys have all the fun?”
Few months back, came an ad which was
brash, bold and made waves in the industry. It announced with élan “why should boys have all the fun,” cut to June, 2007 and Hero Honda ‘Pleasure’ has former Miss World, Priyanka Chopra as its ambassador and is ready with another campaign which just adds to the cheekiness of the previous ad. “We had positioned Pleasure in our earlier campaign as a product that brought empowerment to women. This time we thought of taking it forward and making it relevant to the Tier II cities as there are countless people in small cities, who are either entering or passing out of colleges,” explains Sanjeev Bhargava, COO, FCB Ulka, the agency of the automobile brand. In the commercial that hit the tele-tube recently, the joy ride starts when our sehri munda gets off at the railway station of some seemingly small town and our desi kudi Priyanka Chopra gives him a lift on her Hero Honda Pleasure after learning that he is visiting a certain Mr. Singh. On enquiring the reason for his visit, the cool dude reveals that he intends to meet Manjeet, Mr. Singh’s daughter, and blurts out – silly village girl while addressing Manjeet. He asks her whether she is acquainted with Manjeet, to which Priyanka snaps back that Manjeet resembles a buffalo. After meandering him around the town (not to forget through a herd of buffalos too), she drops him back to the railway station, but not before disclosing in crisp and clear English that she is the Manjeet he had come to meet. As the boy hits his head in anguish, Priyanka announces, “Why should boys have all the fun?”Read More:-
The Sunday Indian - Greatest News weekly
BRAND: Ford
Private emotion… ...As private jets become big bus...
Mackenna’s Gold
Tennis’ ace for humanity
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
BRAND: Ford
Private emotion… ...As private jets become big bus...
Mackenna’s Gold
Tennis’ ace for humanity
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
No comments:
Post a Comment