Unmistakably a personal developme
nt book, it still differs from most other books of its kind in the sense that it consists of a perfect blend of sales – like how to make your consumers happy – creating impressions – like how to dress up for an interview – and ethics – like never try to fool anyone – all packaged in the form of short interesting stories that enables the reader to glide through the book. Apart from brevity, another noticeable fact is that Harry and Christine avoid all the intellectual impressive talk and safely steer away from preaching and boasting about themselves. Instead, the book introduces the readers to other characters in real-life examples that one can relate to and learn form. Thus the authors keep themselves and their personal lives away from the contents of the book except when they respectively cite the pinnacles of their success stories. Their subjects consist of about150 different ideas spanning across different yet related areas, and still every chapter is brief enough to make it possible to read the book like a novel, cover to cover or alternatively, even like a reference book, by picking out the chapter based on the topic of choice.
nt book, it still differs from most other books of its kind in the sense that it consists of a perfect blend of sales – like how to make your consumers happy – creating impressions – like how to dress up for an interview – and ethics – like never try to fool anyone – all packaged in the form of short interesting stories that enables the reader to glide through the book. Apart from brevity, another noticeable fact is that Harry and Christine avoid all the intellectual impressive talk and safely steer away from preaching and boasting about themselves. Instead, the book introduces the readers to other characters in real-life examples that one can relate to and learn form. Thus the authors keep themselves and their personal lives away from the contents of the book except when they respectively cite the pinnacles of their success stories. Their subjects consist of about150 different ideas spanning across different yet related areas, and still every chapter is brief enough to make it possible to read the book like a novel, cover to cover or alternatively, even like a reference book, by picking out the chapter based on the topic of choice. For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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