Wednesday, April 09, 2008

Apple immediately

Afraid that its image may be tarnished and branded as insecure, Apple immediately released security patches in its latest 3.0 version to answer the issues. More so, with Apple making Safari, the web browser for iPhone, Apple’s expecting the phone to work wonders and drive the demand for Safari. Barry Cohen, CTO, Editor-in- Chief, Edison Group, Inc., says, “Its (Safari’s) success will be seen in the context of iPhone success and the growth of a market for iPhone applications . The iPhone is Apple’s stated reason for making Safari available on Windows.” With the flaws all fixed up, Safari is said to perform just as any modern browser specialising in tab management with its tabbed browsing feature as well as recoding of tabs, integrated Google search option as well as pop-up blocker all at an amazing speed that’s reported to be twice as fast as Internet Explorer. However, analysts still feel that it will have a long way to go before it overtakes the two dominant players Internet Explorer and Firefox. Tim Bajarin, Principal Analyst, Creative Strategies Inc., says, “I don’t believe it will have much of a scope outside of the US, parts of Asia and Europe. While Apple would like to have it on PCs all over the world they don’t have the marketing clout and budget to push it in India, unless through some type of grass root movement or viral marketing programme.” But in the end, when Safari’s 4.8% market share is confronted with Internet Explorer’s 78.6%, figures definitely speak louder than Apple’s expectation.

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Source : IIPM Editorial, 2008


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