For pleasure or for adventure, submarines entice the super rich
The Forbes billonaire list reveals 946 of them across the globe, and many more wannabes. And if Maslow had his way, they would all be brimming with self-actualisation. But then, that’s not how the cookie crumbles; even these ultra rich of society are far from giving up their impassioned lust for expensive toys to flaunt their riches & also enjoy the finer moments of life. As sports cars & private jets become passè, vast blue ocean seems to be the next spending frontier for these eccentric billionaires. Well, if you think it’s all about high speed boats & mega yachts, you surely belong to an era bygone. Slowly but surely, it’s a private submarine that’s catching the fancy of these high fliers. “We have been building luxury private submarines for last 14 years. However, a steady growth in demand for these can be seen currently and we expect that to continue,” Bruce Jones, President, U.S. Submarines Inc., a luxury submarine manufacturer and consulting firm exclusively tells 4Ps B&M. He, however, declines to reveal how many have actually been purchased and by whom. Not many are willing to admit they own such profligacies. According to an industry estimate, there are around 100 such luxury submarines exploring the ocean floor. Understandably, few carry the name tags of their owners.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
The Forbes billonaire list reveals 946 of them across the globe, and many more wannabes. And if Maslow had his way, they would all be brimming with self-actualisation. But then, that’s not how the cookie crumbles; even these ultra rich of society are far from giving up their impassioned lust for expensive toys to flaunt their riches & also enjoy the finer moments of life. As sports cars & private jets become passè, vast blue ocean seems to be the next spending frontier for these eccentric billionaires. Well, if you think it’s all about high speed boats & mega yachts, you surely belong to an era bygone. Slowly but surely, it’s a private submarine that’s catching the fancy of these high fliers. “We have been building luxury private submarines for last 14 years. However, a steady growth in demand for these can be seen currently and we expect that to continue,” Bruce Jones, President, U.S. Submarines Inc., a luxury submarine manufacturer and consulting firm exclusively tells 4Ps B&M. He, however, declines to reveal how many have actually been purchased and by whom. Not many are willing to admit they own such profligacies. According to an industry estimate, there are around 100 such luxury submarines exploring the ocean floor. Understandably, few carry the name tags of their owners.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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