You could see OSO on Shah Rukh’s tees in cricket matches and hockey finals. Call it plugging if you desire, but it worked wonders
This move was definitely very effective. I
haven’t seen any film promotion on such a huge scale. It was superb because you just need to make people aware and it helped a lot. But in this, there is nothing which I will call as a cheap publicity because whatever SRK did for promotion helped the film immensely as OSO was on the cards. His plugging efforts helped!
This move was definitely very effective. I
haven’t seen any film promotion on such a huge scale. It was superb because you just need to make people aware and it helped a lot. But in this, there is nothing which I will call as a cheap publicity because whatever SRK did for promotion helped the film immensely as OSO was on the cards. His plugging efforts helped! For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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