When rivals in the banking sector are aggressively wooing numbers, HDFC is moving with characteristic caution. Their prudence may well pay off
The target audience for HDFC Bank is
unique as it’s targeting the youth. Besides, since the focus is on the retail market, HDFC’s sturdy brand name helps. The bank has segmented its services according to the customers, where I think it has a competitive advantage over others. Though, the pace of deposits at HDFC have slowed down in the recent past, yet I think it will improve in the future. The bank’s current strategy is thus prudent enough.
Punctuality
Remember how your door-bell rang within 30 minutes, the last time you ordered a pizza? And what about the assurance that the brand gives you? All that has been built through hard-to-erase action, and is always on your mind. Think about it – 30 minutes is all that it takes!. Hungry Kya?
Punctuality is something that has helped us to create a strong brand image for Domino’s and undoubtedly it has also helped us to create a clear-cut distinguisher. Punctuality in delivery has been our USP and our positioning has revolved around it. To maintain such punctuality, whenever we decide to open a new outlet, we first find out whether we can deliver the product within 30 minutes to cutomers in the vicinity. Our team members personally go there and visit each and every corner of that locality by scooter and find out the feasibility of delivering the product in 30 minutes in all circumstances. That’s how we have been sustaining our punctuality! We have 4,400 delivery boys, and in places where there’s heavy traffic, we have introduced delivery by cycles. All this is done to enhance the brand image created by Domino’s and it is helping us to become the fastest growing pizza company in the delivery segment.
The target audience for HDFC Bank is
unique as it’s targeting the youth. Besides, since the focus is on the retail market, HDFC’s sturdy brand name helps. The bank has segmented its services according to the customers, where I think it has a competitive advantage over others. Though, the pace of deposits at HDFC have slowed down in the recent past, yet I think it will improve in the future. The bank’s current strategy is thus prudent enough.Punctuality
Remember how your door-bell rang within 30 minutes, the last time you ordered a pizza? And what about the assurance that the brand gives you? All that has been built through hard-to-erase action, and is always on your mind. Think about it – 30 minutes is all that it takes!. Hungry Kya?
Punctuality is something that has helped us to create a strong brand image for Domino’s and undoubtedly it has also helped us to create a clear-cut distinguisher. Punctuality in delivery has been our USP and our positioning has revolved around it. To maintain such punctuality, whenever we decide to open a new outlet, we first find out whether we can deliver the product within 30 minutes to cutomers in the vicinity. Our team members personally go there and visit each and every corner of that locality by scooter and find out the feasibility of delivering the product in 30 minutes in all circumstances. That’s how we have been sustaining our punctuality! We have 4,400 delivery boys, and in places where there’s heavy traffic, we have introduced delivery by cycles. All this is done to enhance the brand image created by Domino’s and it is helping us to become the fastest growing pizza company in the delivery segment.
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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