DOUGLAS BAILLIE...
CEO & MD, Hindustan Lever
This fair-skinned general comes with true promises!
He became the first expatriate leader (in March 2006) of India’s leading FMCG company – Hindustan Unilever Ltd. (HUL) and a year later (in August 2007), the company recorded a better than expected second quarter net profits! Some call it ‘chance!’ but the fact remains – he replaced an Indian to take control of India’s largest FMCG company! On one hand, HUL’s foods business was being threatened by its rivals (read ITC, Tatas) & on the other HUL needed to strengthen its weakening position in personal care segment. Hence, HUL badly needed a deft leader and Douglas Baillie, with an experience at Unilever’s Africa Business fitted the bill perfectly. He reshuffled HUL’s distribution channel and also improved HUL’s relationships with customers. Explaining his moves, an FMCG analyst at FICCI said, “That’s what HUL required badly to sustain its monopoly in personal care segment & Douglas is a man who has a perfect vision. Also unlike other HUL CEOs, he sets targets considering every details.” Surely, this general can l e a d the HUL army in India too!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
CEO & MD, Hindustan Lever
This fair-skinned general comes with true promises!
He became the first expatriate leader (in March 2006) of India’s leading FMCG company – Hindustan Unilever Ltd. (HUL) and a year later (in August 2007), the company recorded a better than expected second quarter net profits! Some call it ‘chance!’ but the fact remains – he replaced an Indian to take control of India’s largest FMCG company! On one hand, HUL’s foods business was being threatened by its rivals (read ITC, Tatas) & on the other HUL needed to strengthen its weakening position in personal care segment. Hence, HUL badly needed a deft leader and Douglas Baillie, with an experience at Unilever’s Africa Business fitted the bill perfectly. He reshuffled HUL’s distribution channel and also improved HUL’s relationships with customers. Explaining his moves, an FMCG analyst at FICCI said, “That’s what HUL required badly to sustain its monopoly in personal care segment & Douglas is a man who has a perfect vision. Also unlike other HUL CEOs, he sets targets considering every details.” Surely, this general can l e a d the HUL army in India too!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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