China has gained the status of a high-potential consumer-driven market, instead of just a cheap manufacturing hub. And India has more than a 100 companies in line, raring to hunt down the Chinese dragon. By STEVEN PHILIP WARNER
Walk into 2203 Jinmao Tower, No. 88 Century
Boulevard, Pudong New Area, Shanghai if you want to witness how Reliance Industries is taking the Chinese world by storm. Or simply look up No. 3140, Jinmao Tower, No. 88 Shi Ji Avenue, Pudon Xinqu, Shanghai if you doubted Satyam Computers’ Chinese foray. And if you thought that these were the only two locations where you could spot some Indian tigers, think again and think afresh. On the 20th Floor of the West Tower Yang Cheng International Commercial Centre in Guangzhou, you stand a good chance of bumping into Malvinder Singh of Ranbaxy; or park your cab outside the Kerry Everbright City in Shanghai and you see hordes of NIITians rushing in to get their QWERTs correct; or simply take a short cut – a direct chopper landing atop IBM Tower, Pacific Century Centre Place in the Chinese capital will perhaps find you being told off by Kris Gopalakrishnan. Truth is that China invading India is a tale too old to narrate. Instead, India Inc. is returning the favour, and in ishtyle!
After nearly half-a-decade of standing witness to Chinese manufacturers dumping their cheap products (tyres, toys, electronic goods, et al) into the Indian sub-continent, it’s now time for corporate India to dig into and partake in the boom in the consumerism graph of China. Many Indian MNCs have already set up shops in China and many more names are on the aspirants’ list. And while you could imagine these moves to be revengeful, the truth is much beyond that. India Inc. not only respects the Chinese system (how can we forget the fast legal clearances that China’s authoritarian regime offers?), but is also salivating at great potential that the Chinese markets offer. Also, there is the huge potential talent pool as Harish Bijoor, Marketing Analyst divulges, “The fact that Indian companies are exploring both manufacturing and marketing options in China is definitely good news for the Indian companies. There is no question of any problem arising even when it comes to marketing exercises they would undergo in China for the Chinese market has a lot to offer to the Indian giants.”
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Source : IIPM Editorial, 2008
Walk into 2203 Jinmao Tower, No. 88 Century
Boulevard, Pudong New Area, Shanghai if you want to witness how Reliance Industries is taking the Chinese world by storm. Or simply look up No. 3140, Jinmao Tower, No. 88 Shi Ji Avenue, Pudon Xinqu, Shanghai if you doubted Satyam Computers’ Chinese foray. And if you thought that these were the only two locations where you could spot some Indian tigers, think again and think afresh. On the 20th Floor of the West Tower Yang Cheng International Commercial Centre in Guangzhou, you stand a good chance of bumping into Malvinder Singh of Ranbaxy; or park your cab outside the Kerry Everbright City in Shanghai and you see hordes of NIITians rushing in to get their QWERTs correct; or simply take a short cut – a direct chopper landing atop IBM Tower, Pacific Century Centre Place in the Chinese capital will perhaps find you being told off by Kris Gopalakrishnan. Truth is that China invading India is a tale too old to narrate. Instead, India Inc. is returning the favour, and in ishtyle!After nearly half-a-decade of standing witness to Chinese manufacturers dumping their cheap products (tyres, toys, electronic goods, et al) into the Indian sub-continent, it’s now time for corporate India to dig into and partake in the boom in the consumerism graph of China. Many Indian MNCs have already set up shops in China and many more names are on the aspirants’ list. And while you could imagine these moves to be revengeful, the truth is much beyond that. India Inc. not only respects the Chinese system (how can we forget the fast legal clearances that China’s authoritarian regime offers?), but is also salivating at great potential that the Chinese markets offer. Also, there is the huge potential talent pool as Harish Bijoor, Marketing Analyst divulges, “The fact that Indian companies are exploring both manufacturing and marketing options in China is definitely good news for the Indian companies. There is no question of any problem arising even when it comes to marketing exercises they would undergo in China for the Chinese market has a lot to offer to the Indian giants.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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