Dobaara mat poochna: Log Chlormint kyun khaate hain?
Edith Wharton, renowned American shor
t story writer and novelist had once famously mentioned, “A classic is a classic not because it confirms to certain structural rules, or fits certain definitions. It’s a classic because of a certain eternal and irrepressible freshness.” The statement gains mileage as one browses through advertisements that have created an everlasting memory in our minds. Much like the freshness that it provides to your mouth, Chlormint has brought forth a fresher approach to highlight its offerings to its myriad patrons. FMCG giant Perfetti Van Melle launched this mint candy brand in 1997 in India with a colossal communiqué strategy. Stefano Pelle, Chairman, Perfetti Van Melle points out, “The success that we witness in South-Asian market is mainly driven through ‘innovation’. It is, in fact, one of the core values of Perfetti and I must say that in India and Bangladesh, we are getting stronger and stronger. Innovation has been used throughout and this has definitely paid back. Our employees now have really got used to thinking in a different way and that has given us the opportunity to come up with new ideas and new and exciting challenges.” Log Chlormint kyun khaate hain? is the innocuous query posed in general to the entire world and the results are earth-shattering, mildly speaking that is... That’s the concept behind the entire Chlormint series from McCann-Erickson.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
t story writer and novelist had once famously mentioned, “A classic is a classic not because it confirms to certain structural rules, or fits certain definitions. It’s a classic because of a certain eternal and irrepressible freshness.” The statement gains mileage as one browses through advertisements that have created an everlasting memory in our minds. Much like the freshness that it provides to your mouth, Chlormint has brought forth a fresher approach to highlight its offerings to its myriad patrons. FMCG giant Perfetti Van Melle launched this mint candy brand in 1997 in India with a colossal communiqué strategy. Stefano Pelle, Chairman, Perfetti Van Melle points out, “The success that we witness in South-Asian market is mainly driven through ‘innovation’. It is, in fact, one of the core values of Perfetti and I must say that in India and Bangladesh, we are getting stronger and stronger. Innovation has been used throughout and this has definitely paid back. Our employees now have really got used to thinking in a different way and that has given us the opportunity to come up with new ideas and new and exciting challenges.” Log Chlormint kyun khaate hain? is the innocuous query posed in general to the entire world and the results are earth-shattering, mildly speaking that is... That’s the concept behind the entire Chlormint series from McCann-Erickson.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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