Thursday, December 13, 2007

US ECONOMY: ON THE BRINK OF RECESSION

Did someone utter the ‘R’ word?
Facts are understated, statistics are being manipulated...

The optimism exhibited by Fed Chairman Ben Bernanke can be compared with a student who hasn’t prepared a dime for an exam, yet is sitting for it quite convinced that the exam would be surely called off . Every ‘Ben’ speech now appears to be rhetoric as he tries to instill faith in the US economy and does some kind of damage control at home. While Bernanke tries to inject markets with optimism, his predecessor Alan Greenspan has become much more bearish, declaring in May that the US has a 2 to 1 chance of declining into recession. The endeavours of Bernanke along with some of the brokerage houses & investment banks deserve special mention, as every possible statistic that could have highlighted the negativity of the US economy has been hidden; and every dead cat that twitched upwards, whether in equities or in housing, has been publicised as if there is no tomorrow.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, December 12, 2007

Indian version of Wal-Mart called Reliance Retail

What has been the strategy adopted by the two brothers after the split of June 2005? And how different have they been from each other? Mukesh clearly appears the more focused of the two – at least outwardly. Within weeks of the split, when he lost the lucrative Reliance Infocom to Anil, Mukesh and his team of strategic advisors drew up a blue print to launch an Indian version of Wal-Mart called Reliance Retail. More than Rs.250 billion was kept aside for the project. The launch has been on target, and despite many hiccups, teething problems and complaints of the consumer dissonance, there will be hundreds of Reliance Retail outlets across urban India even before the Bharti-Wal-Mart strategic alliance launches its first store sometime in 2008. The scale of this project is truly staggering; something that father Dhirubhai Ambani would have been proud of. It took Reliance more than 30 years to cross the milestone of generating Rs.1 trillion in annual revenues; and that too with the help of petrochemicals, petroleum, refining and intermediates. With Reliance Retail, Mukesh wants to cross the Rs.1 trillion annual revenue mark in just five years!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, December 10, 2007

Videocon units

Indeed, Videocon is a rare instance of a company that is focussing attention on being across the value chain... right from manufacturing to branding. The company manages multiple brands like Akai, Kelvinator, Electolux & Sansui, apart from their own brands – Videocon & Kenstar. On the other, it manufactures even glass and colour picture tubes for TVs. Dhoot feels that this is important, “A company, which wants to be at the top, has to pay attention to both. Like Samsung and LG is there – they are very strong in manufacturing, they are also very strong in branding.” And Dhoot also reiterates that the main focus of Videocon is not marketing and sales, but it’s R&D. The company has a huge research centre with 1,000 research employees. Besides, the company runs 17 manufacturing units in India. Dhoot begs to differ when Videocon is compared to the likes of Sony, Samsung & LG.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, December 05, 2007

Apple unleashes iPhone...

... but the incumbents look hardly petrified of their new rival!!!
It is touted to be the most important launch in the global consumer electronics industry in the last 20 years. Some swear that it would completely alter what we perceive of a cell phone. Some even go to the extent of calling it the biggest telecom revolution since Graham Bell did his bit! It is the Apple iPhone, a product that triples up as a cell phone, a wide-screen iPod media player & an Internet Communicator. However, the most interesting aspect of iPhone is that the users can listen to their favourite songs, browse the Internet and make calls through the interactive touch screen.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, November 30, 2007

When the fizzy lot turn dizzy!

The colas have finally realised the need for a healthy future!
Summertime is harvest time for the cola majors, a time for raking in revenues like never seen before during the year, right? Wrong!!! Look at the manner in which both Coca Cola and Pepsico have suffered in the country’s summer, and the manner in which they are sweating it out… really unanticipated, but very very true indeed! As per Beverage Digest, the market of carbonated drinks during the period dried up by an alarming 0.6% globally. And if that surprised you (it’s huge when you say – globally!), here’s a bigger shocker – cola sales in India for the period April-May 2007 nose-dived by a shocking 15-17% against the same period during 2006!

For Complete IIPM Article, Click on IIPM Article


Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, November 29, 2007

Intel chips up!

As Barcelona is about to launch,
Intel looks well prepared
It’s a fight to cram more and more electronic circuitry in the least available space. It’s a fight to deliver better performance at fewer bucks. It’s Intel v/s AMD yet again. Though the war was never over, the competitors were only waiting for the right moment to unleash their plans. At a time when AMD’s answer to Intel’s Quad Core, Barcelona, was just about to be unveiled, Intel has once again emerged as the biggest roadblock to defer AMD’s aspirations. Interestingly, this time, Intel has opted to hurt itself to make AMD bleed. The world’s largest chipmaker has announced a 50% price cut for its top-end Core 2 Duo chips. Such is the fierceness of competition between these players that despite AMD incurring a net loss of $166 million and In experiencing a 42% decline in net profits due to price cuts in 2006, the companies continue to deploy this price cut strategy.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, November 26, 2007

THREAT : NAXALITE

The enemy within...
...is the government, because of whom the Naxalite problem exists

It’s been a long time since the days of Charu Majumdar and Naxalbari movement. India has changed much from those days and though disparities, inequalities and discrimination still prevail in many of the pockets of the country, the movement that is going on in the name of Naxalism today is far from the ideology of Charu Majumdar. Ironically, today Naxalites have literally become an anti-thesis of what essentially was the reason for the initiation of the movement. In the last few years, more people have died due to their mayhem than in wars or in, say, Kashmir. Those are oft en the hapless and poor foot soldiers of CRPF and State police along with innocent villagers who are the victims of their atrocity. Critics say that given the millions they collect annually through extortion, they could have literally changed the landscape of rural India if they wanted.

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Friday, November 23, 2007

And kiss ‘n make up with Pakistan?

In other words, why India has no answer to the Pakistan issue
Pakistan perennially remains the emotionally disadvantaged Siamese sibling of India whose existence is a predicament more for itself than for India. It took more than sixty years for India to reach the trillion dollar mark in GDP. Would India have taken lesser time if Pakistan had been more, ahem, loving? One guesses not. But born on the pretext of a separate nation for Muslims, the fact cannot be wished away that Pakistan has not digested the existence and success of a secular India whose Muslim population is bigger than its own. Over the years, as it witnessed the increasing stability of India against all odds and its rising economic and strategic prominence in the global arena (while Pakistan’s slide continued), the powers within the nation become hell bent on killing India’s social harmony. But with that dream going sour, like the Kashmir dream, a desperate Pakistan has let loose all its fangs in all corners of India.

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The army’s fallen behind China
11/23/2007
Defence : Army Barmy army? Considered to be among the best in the world in terms of skills and professionalism,…
The Man of Steel gets his hands in Oil
11/21/2007
After becoming the country’s Steel baron, L. N. Mittal has set his eyes on oil. Taking an exception to the…
HLL ‘Lever’ ages the power of Hindustan
11/20/2007
In tune with its global identity, FMCG giant Hindustan Lever Ltd. (HLL) has finally re-christened itself as Hindustan Unilever Ltd.…
Delicious divorce!
11/19/2007
How can divorces be delicious? For starters, Cadbury Schweppes plans to bring in Cadbury plc as its new identity once…
Going going . . .gone?!
10/31/2007
Exasperated with greenhouse emissions beyond human control, scientists prescribe another 15 - 25 years before we face drastic shift s…

Wednesday, November 21, 2007

Taking Taj to places...

The hospitality industry will iipmsee more inflow of funds as Taj Group of Hotels will invest about Rs.10 billion for developing four hotels in Bangalore. Sumit Guha, Vice President-Development, Indian Hotels, owners of the Taj Hotels chain expressed his views as “We will invest around Rs.10 billion for building four hotels in Bangalore, of which two are already under construction, while the ones in Devanahalli and Yashwantpur will take three years to complete”. Beyond domestic presence, the Group is also foraying into overseas market in Maldives, Mauritius, Colombo, Boston and Sydney. The company has also expressed interest in modernisation of Delhi airport and to build a hotel in the national capital.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, November 20, 2007

Kellogg: Not for children under...

Kellogg Company, popularly known as Kellogg, has decided to block marketing of certain products to children. The voluntary initiative would see the introduction of ‘front of pack’ nutrition labelling. As per Kellogg Global Nutrient Criteria, a new internal standard, the company would adhere to certain norms while deciding what and how to market to children via all the channels. According to the company, ‘those products that don’t meet the criteria (which is almost 50% of Kellogg products currently marketed to children worldwide) will either be reformulated to meet the ‘Nutrient Criteria’ or they will no longer be marketed to children under twelve by the end of 2008.’ Later in 2007, the company would introduce Guidline Daily Amounts (GDAs) in the US, Canada and Mexico on the front labels of ready-to-eat cereal packages on sale.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, November 19, 2007

Google’s spoilt party!

eBay has decided to go offline from the US network of Google’s AdWords, signaling the fading relations between the former partners. AdWords is the major source of revenues for the search engine company. The online auctioneer justifies this move as a continual initiative to look at their marketing across different media channels. Sources however believe that Google’s announcement of Checkout Freedom Party was the primary source of disdain. Competitor eBay Live, apparently launched the same day, is a conference where different sellers on the site meet. Though Google has cancelled the party, the two internet giants are not comfortable with each other’s competing products. A rapprochement is now awaited though.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, November 07, 2007

Fur-trimmed jackets

What have been your efforts to further the cause both in your daily personal life and to make others aware?
For starters, I never eat meat. And I don’t buy leather shoes or fur-trimmed jackets or buy lipstick that was tested by blinding rabbits. It’s not hard, it just means being aware of what I’m buying and supporting, learning which cosmetics brands are cruelty-free, and reading labels to find leather – not leather – boots and bags. I really believe in teaching by example: If others can look at me and see how easy it is to take simple steps to reduce suffering, they’ll be inspired to make kind choices too.

How is it possible for you to make a style statement without contributing to animal ill treatment?
My friend Stella McCartney doesn’t use a stitch of fur, leather, or merino wool in her designs. That’s the trend: The most innovative designers are refusing to work with animal skins, and they’re proving that it’s easy to create a look that kills without killing animals.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, November 01, 2007

The wrath of poseidon

As the poles melt into the ocean and the rising sea levels consume coast line, is the world ready to holocaust to come Starting from the Antarctica glaciers like Ururashraju, Grinnell, Portage (Alaska), Rhone glacier in the Kanton of Valais, Switzerland, The Pasterze – Austria’s longest glacier, which has now completely vanished, the 1,600 sq. km Larsen A ice shelf broke off in 1995, The Wilkins ice shelf (1,100 sq km) parted away in 1998 and Larsen B (13,500 sq km) broke off in 2002. San Francisco, Manhattan, major parts of Florida, Costa Rica, Buenos Aires (Argentina), Greenland, London, Venice, Iceland, Netherlands, parts of Norway, Hamburg, Sierra Leone, parts of Saudi Arabia, India (Chennai, Mumbai and Calcutta), Bangladesh, Sri Lanka, China (Shanghai, Beijing), Manila, Malaysia could all become submerged soon.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 31, 2007

Industrial Emissions

Arising mostly out of industrial emissions, especially from burning coal fumes, mercury particles either conjoin with rain and snow to find way onto land towards water bodies or are ejected directly into deep waters by industrial houses. Into blue waters, they assume form of highly toxic methyl mercury which builds up into tissues of fishes and animals in high concentrations posing great health risk to regular consumers of contaminated fish. Exposed to developing foet uses, babies and children, mercury poisoning directly affects the nervous system, resulting in brain damage and learning disabilities. Agrees Classy D’Silva, a leading scientist at National Institute of Oceanography (NIO), Goa. But according to her, mercury emissions in the past few years have actually gone down due to the central pollution board tightening its noose around polluting industrial units. An effort is worth applause, save the dampener in the form of excessive mercury levels in groundwater sources discovered near the former Union Carbide factory in Bhopal in 2002.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, October 30, 2007

Droughts Down under

The threat of global warming is creeping in faster than one can imagine. Rainfall patterns have changed with global temperatures increasing consistently over the last 50 years. The Prime Minister of Australia, John Howard had publicly expressed concern over the anomalous drought situation which has dried up her rich food and crop cultivation areas. The drought that has been on for the past 6 years has sucked dry, once existing water resources. With its warm clime, Australia’s flatlands are more susceptible to global warming. Professor of Natural Resources Science at Adelaide University, Wayne Meyer says, “We are the ones that are going to be at the forefront because we’re less buffered”. The cultivation of fruit products saw an enormous hit due to the drought, pushing up prices. If measures of conserving water resources are not set and followed, the brunt would be borne by the generation very next to this one. Without serious thought and implementation of a sound system of allocation and use of water resources, the drought will not only continue but spread further as well . . .

For Complete IIPM Article, Click on IIPM Article

Friday, October 26, 2007

If you have it, flaunt it

‘Carbon’ and fashionable?...Of course!
Paper and plastic money are for the laymen, you cavemen! India Inc. is betting heavily on carbon money. Carbon here refers to credits (one carbon credit is equal to one tones of CO2) that companies can earn by reducing emissions of greenhouse gases and selling them to those who need it, especially developed countries. No doubt, emissions reduction can foster sustainable development, create clean technology in a carbon-less economy and produce local benefits among others. But really, carbon credits have signify cant monetary value for India Inc.. Companies like Reliance Energy, Jindal Steel, Gujarat Ambuja, Grasim Cement and a few others have joined the race for earning emission reduction benefits, which has the potential of bringing in annual flows of as much as $300 million into India, and all simply by incorporating technological changes, which will lower carbon emissions and will enable these firms to sell those reduced emissions (read, credits).

For Complete IIPM Article, Click on IIPM Article

Thursday, October 25, 2007

Environmental Protection Agency

In the US, states like California, Texas and New York are taking the cause with seriousness. California’s Governor Arnold Schwarzenegger stated in a symposium in California recently, “This is our race to the moon. And like that race, this too would be one giant leap for mankind.” He has vowed to make California “number one” in the fight against global warming (though the Bush government has recently refused to budge on a critical Environmental Protection Agency waiver that California sought to cut down emissions). The AB-32 bill by California mandates around 25% cut in carbon emissions in the state by 2020, which would bring it back to 1990 levels. Eleven states have now followed the California standard. Close home, Prodipto Ghosh, India’s Environment Secretary, has put forth that by the year 2020, India will have “more than a 25% decrease in greenhouse gas emissions.” Promisingly, some Indian businesses (600 odd, as on date) have been given incentives for carbon credits under the Clean Development Mechanism of Kyoto Protocol, and over 600 projects have already been approved.

For Complete IIPM Article, Click on IIPM Article

Wednesday, October 24, 2007

Mercury

This is, of course, about the fight against global warming; and about the ludicrous ideologies opposing it!
“Global warming?!? What global warming? Solve our damned water and electricity problems first and then we’ll talk about... what was that again?!?” Ask any average working Indian Joe about how worried he or she is about global warming, and we bet that the deeply choleric and ill-tempered scowl you see with the ruthlessly ‘warm’ and snappy retort mentioned above would be more than enough for you to conclude your search for enlightenment right there in your tracks... Relax, it happened to us too, and we hadn’t even started discussing the international analyst forecasts that because of global warming, India would suffer a major freshwater shortage by 2030... “2030?!??” Oh alright, we get it... But what about the really poor Indians? Allow us, please. You see, poor, homeless, destitute, illiterate, jobless Indians (400 million plus of them), really had it good before global warming set in. And now, they’re all running scared and worried stiff about the fearful destruction this ‘warming stuff ’ is going to unleash upon them... Got it? Phew, it’s already getting hot!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, October 22, 2007

SOLAR TRUTHS

According to American energy independence, every square metre of Earth’s surface receives 1000 watts of energy from direct sunlight. The website estimates that even with an average efficiency of 15%, a square yard of solar photovoltaic cell can produce nearly 0.75 kilowatt hour of electric energy. India alone receives more than 4800 trillion KWH equivalent of solar energy annually, sufficient to meet all its energy requirements. The nation’s solar energy consumption has been consistently growing at 20% annually. Seeking out the opportunity large companies like Tata, BHEL and Moser Baer have entered the fray. Growing at 30%, Tata BP Solar has recently established its 38 MW plant, making it one of the largest solar energy players in the world. However, one shortcoming prevails. Photovoltaic cells are only 10% efficient and thus may not prove to be viable in the long run. Secondly a compact design for the equipment is still a distant dream.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 18, 2007

Ram, Adam or aam aadmi?

Giving a saffron tinge to green issues for vote bank is unwarranted
The controversy is that the 48 km long natural bridge made of shoals connecting India with Sri Lanka is threatened with destruction. The RSS and its political wing BJP is up in arms against government's move and have launched a national campaign to save Ram Sethu, because they see it as annihilation of Hindu cultural heritage. RSS and its associated organisations prefer to call the Adam’s Bridge (named by James Rennell, the first Surveyor General of British India) as Ram Sethu. Ashok Singhal, of Vishwa Hindu Parishad (VHP) told B&E, “The bridge is related to ancient saga of war between the good and the evil–how Lord Ram led his army using the viaduct to lay siege on Ravan in Lanka. And this was certainly one of the most invincible barrier in those times.” And as expected the Hindu organisations are raising the level of protest against destruction of the bridge for the sake of creating a navigable channel (connecting the Gulf of Mannar and Palk Bay through Adam’s Bridge). The channel will obviate the need for the ships plying between the east and west to go around Sri Lanka, thus reduce transit distance.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, October 12, 2007

Save Sunderbans!

Low lying Bangladesh may drown
Famous author Amitav Ghosh’s book, The Hungry Tide, on Sunderbans might have earned numerous accolades. But what’s really happening to the nation that inhabits the largest mangrove forest in the world? Built over the flood plains of Brahmaputra & Ganges, low-lying Bangladesh (3-7 feet above sea level) is on the verge of submergence. As predicted by environmentalists, the much debated global warming has led to large scale melting of Himalayan glaciers. And if serious steps are not taken now, this may lead to grave impacts by 2015. Brahmputra and Ganges, which join together in Bangladesh before falling into the Bay of Bengal, are filled by the melting snow of Himalayas. Deforestation in Bangladesh is one of the reasons that has led to a rise in the level of river beds, which has made floods not only recurrent, but disastrous. Since 1971, the frequency of the floods has augmented – 1974, 1984, 1987, 1988, 1998 & 2004. But the fear now is not floods. It is the likeliness of the complete submergence of the country. This is because as much as 15-20% of Bangladesh is already within 1 metre of sea level. Dr. Saugata Hazra of Oceanography Department, Jadavpur University told B&E, “The sea levels are likely to rise by5 mm/year.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 03, 2007

Plastic smiles

We have the world’s worst!
Environmental policy is oft en drawn in isolation, owing to the derisory participation of the victims. This is getting worse today, as millions of poor and victimized people are actually the major sufferers of environmental risks. The business of plastic callously passes the waste and residue after production, to the poorest in the land. Moreover, thousands of little hands are involved in collecting this hazardous waste and dumping it to proper allocated places. When we descend the economic ladder, the situation gets worse, as increase in the number of landfills and waste dumps cause a more than significant increase in diseases. For example, these activities give rise to intestinal parasite infection (92% incidence in Kolkata alone), abnormal pulmonary infection (among 23% dump-site workers) and also blood-borne infections.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, September 26, 2007

Airtel to CII, big deal!

Sunil Mittal, the head at India’s largest private telecom provider (Bharti Group) has been elected president of Confederation of Indian Industry (CII) for 2007-08. He has formally succeeded R. Seshasayee, Chief Executive, Ashok Leyland. More to add to the announcement spree - K.V. Kamath, Managing Director, ICICI Bank, would take in responsibilities as the new Vice President. Being proud of Mittal’s success, a CII statement revealed, “His business acumen and leadership have been recognised through the numerous instances. He has been hailed as the businessman and entrepreneur of the year by leading global institutions and publications.” Views about Kamath were vivid too – the strategic initiatives instituted by him have helped ICICI increase its business potential.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, September 13, 2007

BAPS Shri Swaminarayan Mandir, London

Imagine a complex that uses heat generated by a gathering of people to generate 20 KW of energy, uses energy-efficient lighting when natural light falls short and products that are made by CFC-free manufacturing methods. This wonderful product of human imagination, reminiscent more of a science park than anything else, is the BAPS Shri Swaminarayan Mandir in London, which planted 2,300 English Oak saplings in Devon to compensate for the 226 trees used in its construction! Advises Mr. Yogesh Patel, Head, Media Relations, of the temple, “Start with something, however small it may be, and then build on it. One constantly reads of India being a leading economy in the years to come and this is an opportunity for them to take a lead.” They even involved children during the construction, who collected over 5.5 million cans and 22 tonnes of aluminium foil for re-cycling!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, September 11, 2007

Marble’s not a marvel!!!

“India’s life expectancy rate is around 65 years, but in the mining areas of Rajasthan, it’s only 45 years”, says Meenakshi Paliwal, Programme Manager, Child Development Programme. The reason? Well, it’s because dangerous diseases like TB & Silicoses rule the mining areas. More than the 70% of local population is affected with one of these lethal diseases. The environmental impact of the flourishing marble industry is just not restricted to the diseases, it’s well beyond that.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, September 10, 2007

Sheryl’s global warning tour

For her Stop Global Warming College Tour, Sheryl Crow has packed up her guitar and hopped aboard a bio-diesel bus, and intends to spread the word by driving into 11 college campuses. Back home, she even ‘practices what she preaches’ and does everything by the book, right from having solar panels fitted in her house, to doing her laundry in cold water, driving a hybrid, turning off the lights when not in use, to even joking about using one square of toilet paper and having a bath only once a week! Now that’s what we call a Wildflower!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Friday, September 07, 2007

Automatic Bike – over Rs 100, 000

If you are really all that environment friendly, and driving hybrid cars is not for you then there is no mode of transport better than a bicycle, and no better brand than a Mercedes. The Automatic Bike is equipped with a Cyber-Nexus gear shift system, lights that are controlled by light-sensitive sensors, current bike speed information display and other similar gadgets. There is even a manual option, and you can also opt for the mountain and fitness bikes available in the range. There, you have no excuse for not saving the planet now!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, September 05, 2007

VICKS

The umbrella branding strategy for its products has helped it to create that unique trust for all its individual brands. The exclusive shapes it uses for its inhaler, cough drops and caplet provides the differentiating factor for its products. The company also carefully chooses attractive packaging as a branding strategy for its products. According to a P&G spokesperson, “Ever since its launch in India in 1952, Vicks was strategically positioned as a child cold rub, and all communication to consumers, employees, trade etc. has always centred round the mother child loving relationship.” The brand surely reigns supreme on the trust parameter, which no competitor can take away from Vicks.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, September 03, 2007

BOURNVITA

Let vigour and vitality prevail!
Brand Bournvita has survived the onslaught of myriad next generation nourishment products over the years. Needless to say, the brand acquired a life of its own and became so powerful that growing-kids have almost become synonymous with it. In fact, the Cadbury Bournvita Quiz Contest, which went on-air in April 1972, is India’s longest running national school quiz contest. With a lineage like that in the country, small wonder that the brown energy drink continues to be immensely popular, despite stiff competition from Horlicks in the category. By far one of the most successful products of Cadbury in the county, Bournvita, can easily make it to the list of one the most trusted brands in India.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Saturday, September 01, 2007

LAKME

The brand has to realise that its focus-shift to skin-care products and away from cosmetics will prove detrimental...
Beauty is skin deep… and sure enough Lakme understands it like no one does. Today, brand Lakme stands strong as one of the 100 most powerful brands and right fully so, for it’s ‘the’ brand that lights up the face of million girls, everyday. It’s a brand that inspires, motivates and infuses confidence. Colors, shades, brushes and tones to beautify, have been the core attributes of the products. Indrani Das Gupta, brand ambassador, Lakme, says, “Lakme is a very organised brand and the company can forecast fashion. They are extremely popular and I’ve had a long association with Lakme...” The challenge which the cosmetics industry had to break was the negative connotation of “Being fashionable”. However, what the b r a n d missed out on during the past year despite having roped-in top brand ambassadors like Yana Gupta, Katrina Kaif et al, is that it scored low on the promotional gauge. And understandably, the brand has slumped by 18 positions to 72nd in the 4Ps B&M 2007 rankings.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, August 31, 2007

THUMS UP

What happens when the thunder-bird gets stuck in a thunderstorm? Take a cue – look at Thums Up
Three decades and umpteen brand wars since its launch, Thums Up still makes us ‘Taste the Thunder’ every time we gulp it down. Be it with the strong taste or its brand communiqué, the brand has always remained a favourite among Indian masses. During 2006, the cola brand augmented its presence in minds of its patrons and rolled out ‘Rural Games’ for second time in row in the country. Also, the brand has featured commercials with actor Kunal Kapoor, besides featuring its chief ambassador Akshay Kumar.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, August 30, 2007

HORLICKS

Vanilla, toffee, elaichi, chocolate and more, India is a key market for Horlicks!
GlaxoSmithKline is promoting Horlicks in India in a very aggressive manner. Proof: Last year consumers voted it at Rank 83, this year it has jumped up 26 notches to sit happily at Rank 57. Though many may argue that this may be due to its rivals losing visibility, the fact remains that here is one brand that has made a lot of progress in the last year. Says Zubair Ahmed, MD-GlaxoSmithKline Consumer Healthcare: “In 2007, our single minded focus will be on profitable top line growth. We expect such growth to be fuelled by our brands Horlicks and Boost, behind which we will continue to invest aggressively.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, August 23, 2007

LIC

The insurance major needs no introduction. It’s only nimbler now in the face of private competition
With 200 million Indians insured under the LIC shelter, the brand is doubtlessly one of the most trusted one in India today. Known for its deep rooted ethics and customer service, LIC well understands that it’s not only about doing business, but as a government organisation it has a social responsibility to fulfil as well. Despite the deluge of private insurers, LIC has maintained its numero uno status with an overwhelming 75% market share (and with annual premium income touching a splendiferous Rs.559.35 billion)! It leads the pack by a yawning margin with ICICI Prudential coming second with just 7% market share (phew).

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, August 22, 2007

DABUR

With brands like Dabur Vatika, Hajmola & Real under its belt, this one has a lot to live up to...
Remember that non-glamorous face in the ‘Ghane mulayam kale baal... Dabur Amla Kesh Teil’ advertisement? Then how gradually, the ads gained greater charisma by roping in celebrities like Juhi Chawla and Karishma Kapoor, followed more recently with the likes of Rani Mukherjee. Similar is the story of Brand Dabur and its gradual revamp from a staid brand to a vibrant one today. The catalyst: Careful restructuring of the whole operational structure of the company and doing away with its umbrella brand strategy. During the second half of 2006, the brand judiciously turned its focus to individual product branding. Sunil Duggal, CEO, Dabur India explains: “We had realised that consumers found it difficult to distinguish Dabur as a corporate brand and as a master brand. So we decided to embark on a brand recast to identify brands based on their product properties.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, August 21, 2007

PEPSI

This brand captured hearts, no sooner did it whiz into India with its ‘choice of the young generation’ campaign
This brand has had a happy run in India, what with brand ambassadors comprising the who’s who of Bollywood and cricketers? But recent events have not been so happy for this cola major. First the pesticide debacle happened, and was closely followed with their highly betted-on Men in Blue facing a shameful exit in the cricket World Cup stakes. Ooh Aah India fell on its face, but did PepsiCo crumble? No way! The company bounced back with a happier projection for the next World Cup... seen their Pepsi Gold ad featuring kids vouching for 2011 World Cup?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, August 20, 2007

HEWLETT PACKARD

Powerful – precisely the adjective you’d use to describe this technological titan
Bill Hewlett and David Packard couldn’t have imagined that decades after their toss-a-coin name computer-manufacturing establishment, they’d be able to stand tall as the world’s largest technological vendor and scorn at mighty brands like IBM and Dell! Hansel D’ Souza, Brand Consultant, Hansel Marketing and Advertising, says, “HP has been a worldwide player and has used its technical expertise to capture market share.” In India, HP’s products are available across 1,900 retail outlets – including 1,500 grand multi-brand retail outlets and 400 exclusive HP outlets. And when it comes to empowering the brand with something to talk of, HP scores high with 342 service centres across 155 cities. And if ever it were asked: why HP still looks as fresh as ever, the answer comes via its constant innovative launches – the most recent being the stylish Compaq Presario SR5000 series PCs. Another pioneering product launch was the HP Photos mart A516 that has the ability of wirelessly printing quality photos via Bluetooth enabled devices! Globally, dark clouds hung over this $91.7 billion revenue churning giant, with the eventful exit of Chairman Patricia Dunn, but HP has found a saviour in Mark Hurd, the transformational CEO, who has now proved that profits are not passé at HP!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative